Algo
Product - Website - Prototype - UI/UX Experience
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Algo stands as the preeminent supply chain platform, holding the coveted #1 position in the nation. Catering to a prestigious clientele that includes industry giants like Facebook, Microsoft, Walmart, Disney, and a host of other renowned names, Algo has established itself as the go-to solution for supply chain excellence. At the heart of their success lies a platform characterized by adaptability, transparency, and collaboration, meticulously engineered to deliver real-world practicality in the complex landscape of supply chain management.
Algo’s UI/UX Prototype
The primary objective of the new website was to visually convey Algo’s mission, which is to provide straightforward and efficient supply chain services. Unlike many supply chain platforms known for their technical interfaces and complex graphics, Algo’s platform is dedicated to offering user-friendly and intelligent solutions to intricate challenges.
I chose a vibrant yet neutral color palette for the page layout, allowing me to employ bold and vivid colors in the graphics to enhance the visual impact of the imagery. The layout predominantly features shades of white and subtle grays that gradually fade. The graphics inject a burst of color and visual dynamism by incorporating the brand’s signature gradients, which include striking shades of purple, orange, and warm tones.
