Xaxaxos
Branding - Logo Design - Product Design
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Xaxaxos is an emerging brand at the forefront of the luxury paper clip industry. Renowned for its exquisite craftsmanship and attention to detail, Xaxaxos sets the standard for elegance and timelessness in its niche. As Xaxaxos embarks on a journey to redefine its identity, the brand seeks to craft a fresh logo and branding concept that not only upholds its legacy of sophistication but also embodies the essence of ageless style.
Xaxaxos Logo Design
In conceptualizing the logo and crafting a fresh branding concept, my approach was to fuse the enduring essence of tradition with the innovative elements of post-modernism. This approach allows to steer clear of the pitfalls of appearing outdated while preserving the cherished familiarity of a traditional look and feel.
In shaping the brand’s visual elements, I carefully selected colors that evoke the timeless sophistication of a traditional country club. To infuse a sense of enduring elegance into the design, I incorporated textures reminiscent of classic prints. In order to inject a contemporary twist and dispel any notions of being outdated, I integrated elements of post-modernism, employing techniques like collage-style compositions.
From the outset, I instinctively gravitated towards a Serif Typeface as my preferred choice. After thorough exploration, I identified Benguiat Pro as the ideal candidate due to its subtle blend of modernity and distinctive personality.
