Branding - Logo Design - Product Design - Website
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Solo, the surfboard fin company, embodies a steadfast commitment to sustainable business ethics. Each of their surfboard fins is meticulously crafted to be timeless, exuding simplicity, and boasting an unparalleled foil perfection. The brand distinctly resonates with alternative surfing enthusiasts, setting them apart from the conventional wave riders. Take a glimpse into my unique approach to Solo’s captivating visual identity.
The logo emblem is thoughtfully crafted to reflect the essence of the product, seamlessly harmonizing with the fin’s form to convey a sense of boldness and equilibrium.
The website’s interface not only amplifies the brand identity but also directs focus towards the Shopify store. Furthermore, the chosen platform aligns perfectly with the client’s requirements, streamlining inventory and product management.
A range of print materials, including logo signs, packaging, and product catalogs, were designed to consistently reinforce the brand’s visual identity and effectively market the product to both customers and retailers.
Check out Solo’s website and social media platforms to see more of the brand aesthetics and the content created.