Branding - Logo Design - Product Design - Website
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Ostra® embodies a steadfast commitment to sustainable business ethics. Each of their bags is meticulously designed to be timeless, simple, and boasting an unparalleled protection. The brand distinctly resonates with alternative surfing enthusiasts, setting them apart from the conventional board bags. Take a glimpse into my unique approach to Ostra’s captivating visual identity.
The logo emblem is thoughtfully crafted to reflect the essence of the product, seamlessly harmonizing with the compass form to convey a sense of exploration and equilibrium.
The logo application employs a compass grid system that is seamlessly integrated into all visual elements of the brand, embodying a distinctive and original approach to visual aesthetics.
The grid composition style is strategically integrated across our digital platforms to convey the brand’s visual identity and messaging cohesively. This is achieved through the application of octagonal clipping masks and minimal bold type compositions.
The use of the established grid ensures that the design is organized and balanced, while the color palette creates a cohesive look across all integrated platforms.