MOFU
Branding - Logo Design - Product Design - Website
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Mofu is a modern sauna brand that embodies contemporary design, quality craftsmanship, and exceptional value. With a focus on style and function, Mofu offers a range of saunas that caters to the needs of modern living. Mofu’s designs are a fusion of minimalist aesthetics and practical functionality. Every piece is thoughtfully crafted to create a comfortable and welcoming space that reflects individual style and personality.
Mofu Saunas Logo Design
The logo serves as a visual embodiment of the brand’s personality, values, and aesthetic. Through its carefully chosen typeface and composition, it conveys a contemporary and distinct identity while upholding a sense of design.
Typography & Color Palette
The overall color palette for Mofu's brand identity reinforces the brand’s focus on nature, sustainability, and contemporary design. The typography hierarchy of Neue Haas Grotesk contributes to the brand’s overall visual identity.
User Interface & Social Media
Mofu’s website design is modern and minimalist, with a focus on high-quality images. The website showcases the brand’s saunas in lifestyle settings, enhancing the emotional connection with the product.
The brand showcases its saunas in settings that evoke a feeling of luxury and comfort. Mofu’s social media appearance reinforces the brand’s identity, making it more recognizable and memorable.
Application & Print
Mofu’s banners feature the same 32-field grid used in the website and social media compositions, both in horizontal and vertical formats to accommodate the banner dimensions.
The use of the established grid ensures that the design is organized and balanced, while the color palette creates a cohesive look across all banner designs.
Brochure and packaging mockups showcase Mofu’s furniture in various settings, giving the readers, consumers, and retailers a realistic sense of the products in acquisition.
